A laptop showing a yoga website built with ethical web design rests on a wooden chest in a cosy living room. Surrounding it are green cushions, books, and a tall plant. The room exudes warmth with neutral tones and soft textures.

Global design studio

Small batch, ethical websites

for small businesses and organisations committed to a mission beyond profit

You have a gift to share with the world, but your website isn’t pulling its weight.

Your vision deserves a website that works with you, not against you.

You’re struggling to connect with your audience and you need a website that truly reflects your brand.

Hi, I’m Hope, the designer behind Of The Wild. I know what it’s like to struggle with a website that feels out of sync with your business. That’s why I help purpose-driven business owners build websites that attract the right people—in a way that feels authentic and aligned.

  • "The website Hope built us for our community composting organisation has served us well for over 3 years now and we're very happy with the business it has helped us find."

    - Tom Daniell, Old Tree Soil

How we can work together

Leave your website to me so you can focus on your mission.

A website and mobile design for IBERA, utilising ethical web design, showcases wellness services with images of nature and a healthy lifestyle. The screens highlight yoga, meditation, and treatments with calming green and white tones.

Website Template

£350

Do it yourself

Choose one of my thoughtfully designed Squarespace website templates that are easy to customise and built for ethical brands. Launch your website within days, not months or years.

A website design mockup featuring a yoga theme, inspired by ethical web design. The main section displays the tagline 'Where movement meets mindfulness' above images of a woman meditating and hands in a yoga mudra, all set against serene outdoor imag

One Day Website

£1,850

Done for you in a day

A simple way to get an affordable, beautifully designed online home. Using a thoughtfully designed Squarespace templates, this could be a good fit for folks who want a polished, professional website.

A smartphone and a laptop, featuring website templates with the text Small batch, ethical website design, are displayed against a neutral background. An image of someone resting on grass near a cliff graces both screens.

Designer’s Touch Session

£275

90-minute hands-on support session

A hands-on session to fine-tune your website and ensure it’s launch-ready. I’ll refine your copy, fix layout misalignment, add an extra feature, and bring in brand styles for a polished, professional finish.

Good websites that don’t cost the earth

Squarespace Website Templates

I started building templates because there are too many good people trying to do good work who don’t have the budget to invest thousands in a custom design.

A good website can create positive change. My easy-to-use template process is designed to help you launch a website that reaches people and touches hearts.

customer reviews

Kind words from good people.

★ ★ ★ ★ ★

Hope helped me transform my thoughts and feelings into a website that truly represents who I am. I am so proud of what was created.

Beth, B With Yoga

★ ★ ★ ★ ★

I’ve found working with Hope not only a joy but a companionship. Her listening skills show a very high degree of empathy.

Ashley Ramsden

★ ★ ★ ★ ★

Hope is fiercely supportive of my work, and so not only do I have a partner in her, but a true ally. She puts her heart and spirit into her work.

Reena Kumarasingham

★ ★ ★ ★ ★

Hope didn’t just guide me through designing a website, she helped me come up with a plan to launch myself out there.

Hanna Wallis

Are we a good fit?

What I offer could be a good fit for you, if:

You’re ready to create a strong foundation.

Whether you’re launching something new or refining your brand, you want a website that feels intentional, aligned, and built to last.

You believe in slow, steady growth.

You care about building something real, something that aligns with your values and grows with you over time.

You’re purpose-driven.

Your work is rooted in something bigger—whether it’s sustainability, wellbeing, ethical business, or community care. You want a website that speaks to that.

You’re a small business with a big heart.

Whether you’re an independent founder, a small team, or an expert in your field, what truly matters is doing things with care and integrity.

You value quality over quantity.

For you, it’s never been about doing more—it’s about doing things well. You value intention, craft, and the kind of work that stands the test of time.

You want a website that’s easy to manage.

You want something intuitive that gives you the freedom to make updates without stress—so your website works for you, not the other way around.

About the Last Wild Places collection

Help to safeguard wilderness areas that contain the bulk of biodiversity on our planet.

This template collection was created in honour of the last wild places on our planet. 10% of every template sold will be donated to organisations supporting each of these last wild places through National Geographic’s Last Wild Places Project.

  • National Geographic’s Last Wild Places Project helps safeguard intact large wilderness areas that contain the bulk of biodiversity on our planet. This project includes the following sites: Iberá National Park, Majete Wildlife Reserve, Gorongosa National Park, and American Prairie Reserve.

  • The Great Iberá Park is the latest nature park in Argentina, covering more than 700,000 hectares. It protects large areas of grasslands, tropical forest, marshes, swamps and lakes where many species of endangered and threatened species live. Because of its size, this area sequesters 264 million metric tonnes of carbon. 10% of all purchases made for the IBERÁ Template will be donated to Rewilding Argentina who co-manage the IBERÁ National Park.

    View documentary

    Follow Rewilding Argentina

  • So often, as humans, we forage, harvest and extract things from the natural world, forgetting our role in creating for and giving back to nature. In my commitment to use my platform to educate people on the importance of conservation, this template collection was created in honour of the last wild places on our planet.

Amid the lush green foliage, an ocelot with a radio collar rests on a branch. Its patterned coat of black spots and stripes mirrors the intricate designs found in ethical web design templates. The cats eyes are keenly focused forward.

Feel like we might be a good fit to work together?

Get free stuff

Sign up to my email list or take a look at the free resources I’ve created.

Do it yourself

Take a look at my selection of Squarespace website templates.

Get help

Ready to go beyond DIY and want some hand holding?

P.s. Enjoy this space—between where you are and where you are going.